Original article source: http://wp.me/p2PCVq-Nu

Brand Protection Strategy | Prevent Counterfeiting & Piracy | Legal Procedure in India | Case Study: FMCG & Pharmaceuticals

Summary

• Comprehensive brand protection program required along with tech-based solutions to reduce counterfeiting and piracy

• Counterfeiting and piracy result in huge losses for industries (FMCG)

• Proper enforcement of intellectual Property Rights (IPR) necessary

• Legal remedies: assessment,countermeasures, monitoring, and enforcement, example – DuPont’s Global Brand Protection Programme

• Courts are also trying to reduce the duration of litigation related to counterfeiting and piracy

• FMCG and pharmaceutical companies are employing technology-based solutions to combat these problems 

• Full copy of article: Legal_IP_Protection_Rahul Dev

• Read Online: http://www.licenseindia.com/columnists/Rahul-Dev/Protecting-your-Brand-10/

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