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Home » Business News » Brand Protection Strategy | Prevent Counterfeiting & Piracy | Legal Procedure in India | Case Study: FMCG & Pharmaceuticals – Published by LIMA, the Licensing Industry Merchandisers’ Association

Brand Protection Strategy | Prevent Counterfeiting & Piracy | Legal Procedure in India | Case Study: FMCG & Pharmaceuticals – Published by LIMA, the Licensing Industry Merchandisers’ Association

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Original article source: http://wp.me/p2PCVq-Nu

Brand Protection Strategy | Prevent Counterfeiting & Piracy | Legal Procedure in India | Case Study: FMCG & Pharmaceuticals

Brand Protection by Rahul Dev

Summary

  • Comprehensive brand protection program required along with tech-based solutions to reduce counterfeiting and piracy
  • Counterfeiting and piracy result in huge losses for industries (FMCG)
  • Proper enforcement of intellectual Property Rights (IPR) necessary
  • Legal remedies: assessment,countermeasures, monitoring, and enforcement, example – DuPont’s Global Brand Protection Programme
  • Courts are also trying to reduce the duration of litigation related to counterfeiting and piracy
  • FMCG and pharmaceutical companies are employing technology-based solutions to combat these problems 
  • Full copy of article: Legal_IP_Protection_Rahul Dev
  • Read Online: http://www.licenseindia.com/columnists/Rahul-Dev/Protecting-your-Brand-10/

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